Our Automated Lifecycle Marketing follows an approach based on strategy and technology,
to deliver highly targeted email campaigns that evolve as subscribers' preferences
and behaviors change over time. Save time and drive greater ROI by using lifecycle
techniques to collect actionable data, automate targeting and segmentation, increase
relevance, and reach customers when they're ready to buy
Our solution provides daily automated contact utilizing one or more of the following
methods:
1. Email
2. Voice Messaging
3. Text Messaging
4. Direct Mail
Automated Points of Contact
(Automotive Example)
|
Service Contact
|
Sales Contact
|
- Intro to Service for New Vehicles
- Intro to Service for Used Vehicles
- In-Active Service Customers
- Scheduled Maint. Reminder - New Vehicles
- Scheduled Maint. Reminder - Used Vehicles
- Declined Service
- Service Appointment Reminder
- Missed Service Appointment
- Birthday
- Service Survey
|
- Lease Expiration
- Extended Service Contract Expiration
- Manufacture Warranty Expiration
- Declined Extended Warranty
- Customer Pay Without Warranty
- Finance Contract Expiration
- Vehicle Anniversary
- New Vehicle Purchase Survey
- Used Vehicle Purchase Survey
- Sales Person Follow-Up
|
A Daily Activity Report is emailed to you daily itemizing the contact made on your
behalf as well as customer contact information for additional follow-up.
Email & Cell Phone Collection Policy and Capture
Report
TEGA will provide an
Email & Cell Phone Collection Policy
, for dealership personnel. The most effective way to capture this data is to have
your staff agree and adhere to this policy. You will receive a
Daily Email & Cell Phone Capture Report
outlining missed opportunities, providing you with internal staff accountability.